Strategic Planning/ Business Plans
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The United State as a whole has not awakened to the seriousness of world competition, nor have
the awakened up to the advantages of addressing the world market place. WARNING this will be
disastrous for your business.
Our experience for the past fourteen years has made us shake our heads because many
companies and corporations do not have a strategic plan that they really use effectively. We
have seen to often where it is like a warmed over meal of leftovers in that companies and
corporations share the same strategic plan and the only real thing they do is adjust the financials
to reflect more of what has been completed, then they guesstimate what they want to do. You
should ask yourself how viable your strategic plan is versus the present world economy. Our
estimate is that 60% of the strategic plans that are being used have been poorly taught through
and they reflect business as usual.
These corporations and companies are “ripe meat” for world competition. They look at business
as war. They are out to find the fat cats and lazy corporations that can be quickly bankrupt or
bought out.
The point we are making is, we must reinvent our strategic planning from a blank sheet of paper,
and go back to basics. To name a few basics…
1. What business are you really in?
2. What is the market for your product and the world market place?
3. Who is your competition? (The top three)
a. What are their strengths?
b. What is their weakness?
4. What are your strengths?
a. your weaknesses
b. an evaluating you and your competition, what are the strategies you should use to excel
in your market place?
c. Think out of the box. Are they any new approaches or designs you should rethink?
5. What are the tactics that you might use to obtain your strategic objectives, and what are the
risks? What would your competition’s reaction be to your tactics?
6. There should be one person that you designate to be the in-house actor representing your
competition. They should be qualified enough to give you their reactions to your tactics. It is
something like having your college football team has the second string train to play the way your
competition is though to be on your big weekend game.
7. There are much many details that we go into, but we want to wet your appetite and challenged
you to address a few of the areas we could work with you on regarding your strategic plan. In
today’s world, your strategic plan should only last three years because of the volatility of world
conditions.
Your business plan should be an outgrowth from your strategic plan and should be an extension
of only 18 months. It should be reviewed on a monthly basis and reviewed as to the effectiveness
of the tactics being used and the financial forecasting agreed to for your 18 months business
plan. It should be flexible to the opportunities or problems, where as your strategic, plan if well
prepared, should be reviewed but not changed to any extent unless of some world disaster. It
should have one additional special fall back plan ready if needed.
As Napoleon once said, “All the plans of war go out the window after the first shot is fired.” He
said this because the realities of war and business; unexpected things happened. You must
maintain control, so you might change your tactics but not the strategic plan. Be realistic and
flexible.
We at WCC would be glad to sign a confidentiality statement and review your strategic business
plans at no cost to you. We would point out where we think you are doing the right thing, and we
might questions some areas where you should rethink.
In today’s world of specialization, you need to have proven experience counselors to rethink your
strategic and business plans. I personally have 20 plus years experience in strategic planning
that works. I am a seasoned, imaginative professional, who would be happy to join your team in
addressing your business, its culture, and its objectives, with a winning strategic plan that will
avoid all the obstacles and dangers in the business environment today. If you call me personally,
then we can arrange foe my review of your strategic plan as a starting point at no cost. Lastly, I
will sign a confidentiality agreement. This is a great way to have a competent outside give you
their counsel. You cannot operate as business as usually and expect to survive in the world
economy. I look forward to receiving your phone call.
Roger Lewandowski
CEO of World Competition Consultants